Comments on: A/B Testing Your Email Marketing https://www.leewillis.co.uk/ab-testing-your-email-marketing/ Sun, 20 Sep 2009 23:34:08 +0000 hourly 1 https://wordpress.org/?v=6.8.3 By: Mathew Patterson https://www.leewillis.co.uk/ab-testing-your-email-marketing/#comment-87 Sun, 20 Sep 2009 23:34:08 +0000 http://www.leewillis.co.uk/?p=148#comment-87 Hey Lee,

Thanks for the review, we’re glad you like our new feature. We’re pretty excited about it ourselves!

As you found, with a small list the tests aren’t quite as useful, but once you have a bigger chunk of subscribers, you’ll find you get some valuable insights.

Generally we’ve tried to keep things as simple as possible, so you set your options up front, and then it all just works without you needing to do anything.

We can see how it might be useful in some cases to fiddle with parameters after, but that would definitely confuse the reporting as you can imagine.

We’d love to hear how you go with testing on a bigger campaign too.

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